Fietsfabriek Colleagues Bankrupt
Friday, June 11th, 2010
Photo by Marc of Amsterdamize
Some industry insiders, myself included, were at least suspecting things weren’t going smoothly at Amsterdam’s populair transport bike producer De Fietsfabriek. Yesterday their filing for bankruptcy got leaked and now the press is all over it like flies on poop. That’s not really surprising considering the uncanny knack those guys had for keeping the media’s attention. It is (or was) indeed a very charismatic story about a temperamental and driven Kurdish immigrant’s success with that most Dutch of products; the bicycle. I have to admit that it sounds far more exciting than “Highly educated industrial designer and ex bike industry guy from New York makes conservative, high quality bikes in Holland”. But I suppose the downside of celebrity status is that you’re even more newsworthy when things go wrong.
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