Creating Cyclists: Start ‘em Young

Thursday, April 28th, 2011

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In promoting cycling for transportation worldwide most of the discussion and action tends to focus on getting adults on bikes, particularly for that very American concept of “commuting” a considerable distance from home to work. Here in the Netherlands cycling for transportation just means generally getting around by bicycle. It’s mostly short distances since people tend to live much closer to work or school. Few would consider cycling greater distances unless it’s just for fun; Urbanites would instead take a train and country folk would most likely drive.

Here cyclists are mostly created from birth, both by example and by teaching kids to ride bikes at a very young age. Below is our story of our son P1 who now at the tender age of 2 1/2 is quite comfortable on a real pedal bike without “training wheels”. With a sample of one it’s certainly not scientifically proven but friends and customers have also had success with the same methods. So without further ado, here’s a timeline of P1′s development as a cyclist (so far). Please note that not all of the pictures show P1 at the age the activity actually begun:
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Bakfiets Touring with Baby and Toddler

Monday, April 11th, 2011

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There are few things more fun than cycling with your kids, especially when they’re in front of you so you can talk as you ride. A baby giggles, gurgles and squeals at all of the sights and probably the dynamics of cycling as well. With a toddler the communication is obviously more intellectually stimulating. P1 (2.5 yrs old): “Papa, papa… Taxi, blue Land Rover jeep winch, two motorcycle! Thaaaat’s funny. No helmet racing bicycle! Playground! Slide. Go to plaaaayyyyy ground!!! Plaaaaaayyyyy ground!!!!” Still, nowhere is P1 more motivated to articulate complete concepts than on the bike. I expect the same will be true for P2, except probably with girl topics instead of our current mini gearhead talk.
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Safety First! Hong Kong Style

Tuesday, April 5th, 2011

Workcycles rider Matt Ransford sent this photo from Hong Kong. He added that there aren’t many bikes to be seen in Hong Kong but those you see look like they’ve been around for a long time and they all have rod operated brakes. Thanks for passing that along Matt!

I seem to recall Hong Kong being David Byrne’s pick for World’s Worst Cycling City.

This delivery bike, with its big basket type front carrier affixed to the frame is just like old English delivery bikes. This, of course, was way back when it was still commonplace for tradespeople and delivery boys in the UK to move their goods about by bicycle. This connection is no great surprise given that Hong Kong was a British colony until recently.
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Sinterklaas, the Zwarte Pieten and their Workcycles Transport Bikes

Monday, November 22nd, 2010

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The Sinterklaas “Intocht” (arrival parade) needs no introduction for the locals who began chasing Sinterklaas and his many “Zwarte Pieten”along the Amstel river and through the streets of Amsterdam as toddlers. It goes approximately as follows:

Sinterklaas is the Dutch equivalent of Santa Claus. While they’re both apparently Saint Nicholas only Sint’s white beard bears any resemblance to the fat “Ho Ho Ho!” fellow in the red snowsuit who flies his reindeer driven sleigh from the North Pole. Sinterklaas is tall, skinny, serious and righteous. He comes not from the north, but by ship from Spain. Sint himself is not actually Spanish; he’s Turkish. I suppose it’s all really a lot less weird than flying a reindeer powered sleigh from the North Pole.
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Volvo introduces helmet to protect against Volvos

Wednesday, June 9th, 2010

Volvo XC90 Ocean Race

In News & Events on the Dutch Volvo website:

Bij Volvo staat veiligheid voorop. Niet alleen van de mensen in een Volvo, maar ook van iedereen eromheen. Daarom introduceren we nu de POCito: de Volvo onder de kinderfietshelmen.

Translation: At Volvo safety comes first. Not only for the people in a Volvo, but also of everyone around it. Therefore we now introduce the POCito: the Volvo amongst the children’s bike helmets.

Am I being simplistic in seeing this as essentially the same as Smith & Wesson introducing and promoting children’s bulletproof vests to protect them from the guns they make?
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Promoting Cycling Dutch Style

Monday, April 12th, 2010

We’ve been working with ROC an Amsterdam technical college and a few other bicycle firms to create a new bicycle mechanic education program. There is already such an education track there but it’s primarily classroom based. This new program will be practice based, with interns working at each participating business for several months. In time the students will also work in and operate their own bike shop, similar to the student-run restaurants at cooking schools.

The problem we’re looking to fix may seem ironic; while cycling is über-hip amongst adults, it’s anything but amongst Dutch teens, especially the teens likely to follow a bike mechanic education track. The interns who periodically work at WorkCycles generally have no interest in bikes whatsoever. As soon as they’re old enough they dump their bikes in favor of scooters, and the bike education is often seen as a stepping stone toward a career as a car or truck mechanic. They’re generally also not the sharpest knives in the drawer and that’s part of the challenge.

Thus in order to fill this new education program with motivated (or at least willing) and capable kids the image of cycling and bikes has to be spiffed up in the eyes of our teenaged target group. In discussing these plans and tactics the organizer pointed us to the video above as a model. Though I doubt many of these kids have a long enough attention span to sit through this particular video it certainly is a great example of how to promote cycling amongst adults.

The video is from the BOVAG, the branch organization for businesses involved with selling and maintaining vehicles (including, bikes, mopeds, scooters, cars, trucks etc). It simply offers ten reasons to cycle more, with the emphasis on cycling instead of driving a car. It’s nicely shot, offers just enough facts to make the point, doesn’t take itself too seriously and is guilt free. The reasons…

    1. Cycling improves your fitness.
    2.Cycling keeps you slim.
    3. Cycling gives you a great feeling.
    4. Cycling reduces your chance of illness.
    5. Cycling is convenient.
    6. More cycling means cleaner air in your own surroundings.
    7. Cycling is quiet.
    8. Cycling improves access for short distances.
    9. Cycling is inexpensive.
    10. More cycling means less greenhouse gasses.

The title? “Natuurlijk pak ik de Fiets!” (Of course I take the Bike!)

New Interviews with Yours Truly

Monday, March 29th, 2010

henry and tom
Photo “borrowed” from the Bespoke blog of Fourth Floor Distribution

Being an American who’s founded and runs a bike company in the Netherlands, bicycle capital of the world is considered newsworthy by some so I periodically get interviewed. I’m certainly happy to have the opportunity both as marketing value for WorkCycles and also just to speak my mind. I’ll admit that it’s also fun to act like a mini celebrity in my little pond.

Here on “Bespoke” of Fourth Floor Distribution in Toronto, CA the topic revolves largely around the issue of quality, something WorkCycles is widely known to be a bit obsessive about: Noshing in A’dam. The Workcycles interview

Red Kite Prayer” is a blog for the cycling enthusiasts that many amongst the ranks of transportation cycling proponents decry… entirely missing the point of course. Most of the articles there involve the professional racing scene, high-end racing bikes etc. It happens to be amongst the best reads in the business, with humor, engaging discussions and nice photography. Just to make my point for the 100th time: Transportation cycling and recreational/competitive cycling are not at odds with each other. They’re just different.

This interview was different from most in that the interviewer (Alex Armitage, coincidentally the brother of a peloton acquaintance from my racing days) approaches the topic from the perspective of a bike enthusiast accustomed to high-end road bikes. It’s an interesting read:
Builder Interview: Living Life as a WorkCycles Bike, Part I
Builder Interview: Living Life as a WorkCycles Bike, Part II

The Vogelvrije Fietser, monthly magazine of the Dutch Cyclists Union (Fietsersbond) recently talked to me about some of the industrial applications for Workcycles bikes. You can download it here. It’s in Dutch but the photos are great.

For our French speaking readers I was interviewed by Paris-based blog Je Pedale.

The September issue of German travel magazine GEO Saison has a article in which I give a little tour of some of my favorite spots around Amsterdam’s cozy Jordaan district (where WorkCycles larger shop is). Unfortunately it’s not available online.

In a couple months an interview with myself and Marc of Amsterdamize will appear in Journal de Nimes.

Copenhagen-Amsterdam War in the VogelVrije Fietser

Wednesday, January 13th, 2010


Some Danish guy on a WorkCycles rental bike in Amsterdam, originally uploaded by Amsterdamize.

I usually flip through the “VogelVrije Fietser” (literal translation: “Birdfree Cyclist”) in about 30 seconds and then pass it to my toddler son for shredding but this issue (January 2010) had a few bits worth sharing… before Pascal gets his way with it. The first interesting piece is the latest salvo in the imaginary Copenhagen-Amsterdam war of cycling supremacy. The Copenhagen ambitions to achieve or already have achieved the coveted, self appointed title of World Cycling Capitol are already all over the Internet and the BirdFree Cyclist even made the trek up there to the great white north to see what all the fuss was about. In a nutshell they made the great revelation in the previous issue that the crafty Copenhageners were just as busy improving cycling facilities in their city as in most Dutch cities, and that they’re being more vocal about promoting this fact. Whoopee, the Danes also see value in a city where many people cycle!
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The Mother of all Centerstands

Wednesday, January 6th, 2010

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It’s ironic that some humble, dirty parts such as a parking stand actually have far more influence on your cycling experience than a beautiful frame or fancy, name-brand components. A stable, smooth working parking stand enables you (for example) to safely load up the kids and groceries, plop the bike onto the ground and cycle away uneventfully… just how you want it to be. But few people pay attention to such mundane things in the showroom so this is exactly where most manufacturers save a few bucks or euros. WorkCycles isn’t “most manufacturers” because we actually ride our bikes every day, carry our kids on/in them, move our stock between two shops on them… and listen to our customers who do the same.

Finding decent parking stands has been one of our most vexing challenges. During our quest for the perfect parking stand we’ve tried dozens. Most are so crappy that they don’t even deserve mention: All those Hebie copies from Taiwan and China fit poorly and then either bend under the weight of a loaded bike, quickly get scarily sloppy and break, or seize up from corrosion. The more sophisticated folding stands from Humpert and Spanninga (Sparta) have also failed our durability tests miserably. The cast aluminium Pletschers are light and pretty but not strong enough for bikes with child seats and heavy bags.
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New Cordo Anti-Rain Spray!

Thursday, December 3rd, 2009

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Wow, I sure wish we’d known about this stuff earlier! It’s been cold and raining for almost a month straight here in Holland and I’m really itching to get out for a nice, long bike ride in the countryside. Well this new “Anti-Rain Spray” from Dutch distributor Agu just showed up and I can’t wait to try it.

I know that the Dutch continue cycling for transportation regardless of weather... but riding recreationally is another story. I’d much rather cycle under a sunny sky, or at least when it’s not pouring and slightly above freezing temperature. I stopped racing years ago so I just don’t NEED to do that anymore.

If it works well WorkCycles will add it to our wonder spray range, right next to our famous High-Tech Antitheft Bicycle Spray.

Reading the instructions I’m already a little disappointed though; It says to apply the Anti-Rain Spray to jackets, bags and shoes. Problem is that I don’t always wear the same clothes and shoes to ride. So it already looks like more work than I expected but if it brings the sun out, or at least keeps it from raining for a couple hours I’ll be more than satisfied!