In News & Events on the Dutch Volvo website:

Bij Volvo staat veiligheid voorop. Niet alleen van de mensen in een Volvo, maar ook van iedereen eromheen. Daarom introduceren we nu de POCito: de Volvo onder de kinderfietshelmen.

Translation: At Volvo safety comes first. Not only for the people in a Volvo, but also of everyone around it. Therefore we now introduce the POCito: the Volvo amongst the children’s bike helmets.

Am I being simplistic in seeing this as essentially the same as Smith & Wesson introducing and promoting children’s bulletproof vests to protect them from the guns they make?
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We’ve been working with ROC an Amsterdam technical college and a few other bicycle firms to create a new bicycle mechanic education program. There is already such an education track there but it’s primarily classroom based. This new program will be practice based, with interns working at each participating business for several months. In time the students will also work in and operate their own bike shop, similar to the student-run restaurants at cooking schools.

The problem we’re looking to fix may seem ironic; while cycling is über-hip amongst adults, it’s anything but amongst Dutch teens, especially the teens likely to follow a bike mechanic education track. The interns who periodically work at WorkCycles generally have no interest in bikes whatsoever. As soon as they’re old enough they dump their bikes in favor of scooters, and the bike education is often seen as a stepping stone toward a career as a car or truck mechanic. They’re generally also not the sharpest knives in the drawer and that’s part of the challenge.

Thus in order to fill this new education program with motivated (or at least willing) and capable kids the image of cycling and bikes has to be spiffed up in the eyes of our teenaged target group. In discussing these plans and tactics the organizer pointed us to the video above as a model. Though I doubt many of these kids have a long enough attention span to sit through this particular video it certainly is a great example of how to promote cycling amongst adults.

The video is from the BOVAG, the branch organization for businesses involved with selling and maintaining vehicles (including, bikes, mopeds, scooters, cars, trucks etc). It simply offers ten reasons to cycle more, with the emphasis on cycling instead of driving a car. It’s nicely shot, offers just enough facts to make the point, doesn’t take itself too seriously and is guilt free. The reasons…

1. Cycling improves your fitness.

2.Cycling keeps you slim.

3. Cycling gives you a great feeling.

4. Cycling reduces your chance of illness.

5. Cycling is convenient.

6. More cycling means cleaner air in your own surroundings.

7. Cycling is quiet.

8. Cycling improves access for short distances.

9. Cycling is inexpensive.

10. More cycling means less greenhouse gasses.

The title? “Natuurlijk pak ik de Fiets!” (Of course I take the Bike!)

Photo “borrowed” from the Bespoke blog of Fourth Floor Distribution

Being an American who’s founded and runs a bike company in the Netherlands, bicycle capitol of the world is considered newsworthy by some so I periodically get interviewed. I’m certainly happy to have the opportunity both as marketing value for WorkCycles and also just to speak my mind. I’ll admit that it’s also fun to act like a mini celebrity in my little pond.

Here on “Bespoke” of Fourth Floor Distribution in Toronto, CA the topic revolves largely around the issue of quality, something WorkCycles is widely known to be a bit obsessive about: Noshing in A’dam. The Workcycles interview

“Red Kite Prayer” is a blog for the cycling enthusiasts that many amongst the ranks of transportation cycling proponents decry… entirely missing the point of course. Most of the articles there involve the professional racing scene, high-end racing bikes etc. It happens to be amongst the best reads in the business, with humor, engaging discussions and nice photography. Just to make my point for the 100th time: Transportation cycling and recreational/competitive cycling are not at odds with each other. They’re just different.

This interview was different from most in that the interviewer (Alex Armitage, coincidentally the brother of a peloton acquaintance from my racing days) approaches the topic from the perspective of a bike enthusiast accustomed to high-end road bikes. It’s an interesting read:
Builder Interview: Living Life as a WorkCycles Bike, Part I
Builder Interview: Living Life as a WorkCycles Bike, Part II

Some Danish guy on a WorkCycles rental bike in Amsterdam, originally uploaded by Amsterdamize.

I usually flip through the “VogelVrije Fietser” (literal translation: “Birdfree Cyclist”) in about 30 seconds and then pass it to my toddler son for shredding but this issue (January 2010) had a few bits worth sharing… before Pascal gets his way with it. The first interesting piece is the latest salvo in the imaginary Copenhagen-Amsterdam war of cycling supremacy. The Copenhagen ambitions to achieve or already have achieved the coveted, self appointed title of World Cycling Capitol are already all over the Internet and the BirdFree Cyclist even made the trek up there to the great white north to see what all the fuss was about. In a nutshell they made the great revelation in the previous issue that the crafty Copenhageners were just as busy improving cycling facilities in their city as in most Dutch cities, and that they’re being more vocal about promoting this fact. Whoopee, the Danes also see value in a city where many people cycle!
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It’s ironic that some humble, dirty parts such as a parking stand actually have far more influence on your cycling experience than a beautiful frame or fancy, name-brand components. A stable, smooth working parking stand enables you (for example) to safely load up the kids and groceries, plop the bike onto the ground and cycle away uneventfully… just how you want it to be. But few people pay attention to such mundane things in the showroom so this is exactly where most manufacturers save a few bucks or euros. WorkCycles isn’t “most manufacturers” because we actually ride our bikes every day, carry our kids on/in them, move our stock between two shops on them… and listen to our customers who do the same.

Finding decent parking stands has been one of our most vexing challenges. During our quest for the perfect parking stand we’ve tried dozens. Most are so crappy that they don’t even deserve mention: All those Hebie copies from Taiwan and China fit poorly and then either bend under the weight of a loaded bike, quickly get scarily sloppy and break, or seize up from corrosion. The more sophisticated folding stands from Humpert and Spanninga (Sparta) have also failed our durability tests miserably. The cast aluminium Pletschers are light and pretty but not strong enough for bikes with child seats and heavy bags.
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Wow, I sure wish we’d known about this stuff earlier! It’s been cold and raining for almost a month straight here in Holland and I’m really itching to get out for a nice, long bike ride in the countryside. Well this new “Anti-Rain Spray” from Dutch distributor Agu just showed up and I can’t wait to try it.

I know that the Dutch continue cycling for transportation regardless of weather... but riding recreationally is another story. I’d much rather cycle under a sunny sky, or at least when it’s not pouring and slightly above freezing temperature. I stopped racing years ago so I just don’t NEED to do that anymore.

If it works well WorkCycles will add it to our wonder spray range, right next to our famous High-Tech Antitheft Bicycle Spray.

Reading the instructions I’m already a little disappointed though; It says to apply the Anti-Rain Spray to jackets, bags and shoes. Problem is that I don’t always wear the same clothes and shoes to ride. So it already looks like more work than I expected but if it brings the sun out, or at least keeps it from raining for a couple hours I’ll be more than satisfied!

Sint Intocht 2009, originally uploaded by Tom Resink Photography.

Sorry for the lack of new posts in the last two weeks. I’ve been traveling in Japan with my family. We’re visiting family and friends and talking about cycling wherever possible. I’ve also been taking lots and lots of photos. Check them out here in my Flickr Japan set

I’ve got lots to show and write about but frankly, being in a place is more interesting and productive than writing about it. So the blog posts about Japan will come in due time.

In the meanwhile here’s a little tidbit about WorkCycles happenings in Amsterdam: Once again Sinterklaas (the skinnier, less politically correct, Dutch version of Santa Claus) rode into Amsterdam from Spain accompanied by a bevy of Zwarte Pieten on WorkCycles bikes. It’s become their preferred mode of transportation, probably for their reliability, classic looks and ability to carry tons of sweets for both the kids and horses.

Tom Resink, WorkCycles mechanic and damn good photographer took the pics that you can check out in Tom’s Flickr photo set

The question whether cycling is decreasing in popularity in Amsterdam or the Netherlands has been raised here several times. Each time the answer has been “No, transportation cycling is actually increasing here.” Today yet more statistics were listed in the Bike Europe trade website that show that bike use continues to rise.

from Bike Europe (via Fietsberaad though I couldn’t find it there) with my commentary mixed in:

AMSTERDAM, The Netherlands – The bicycle is the means of transport used most often in Amsterdam. Between 2005 and 2007 people in the city used their bikes on average 0.87 times a day, compared to 0.84 for their cars. This is the first time that bicycle use exceeds car use.

There are not many places in the world where bicycle use actually exceeds car use, and certainly no other capital cities. But it gets better…

In 2006 the inhabitants of Amsterdam engaged in some 2 million trips a day, an 8% reduction compared to 1990. This is due to the number of trips per person per day falling from 3.6 to 3.1. The number of transfers has fallen in the old city within the ring road in particular.

These seem to be the total numbers of trips, made by all means of transportation.

The number of trips by car, compared to 1990, has fallen in all districts (-14%), whereas the number of trips by bicycle has only risen within the ring road (+36%). The bike is used most often in the town centre (41% versus an average of 28%) and the car least often (10% versus an average of 28%). This can be attributed to the restrictive parking policies enacted here since the 1990s.

Not surprisingly the higher the density, the more bike use is favored. Thus where we live and the WorkCycles shops are the number of bicycle trips is at least four times as great as car trips.

‘Dienst Infrastructuur en Beheer’, the infrastructure department of the city registered approximately 235,000 car movements in both directions at the city centre in 1990; by 2006 this had fallen to 172,000, a decrease of over a quarter. Over the same period the number of daily movements by bicycle rose from 86,000 to over 140,000 (+60%).

Let’s keep up the good work so that in a generation cars will be an insignificant part of the traffic and street scene in Amsterdam.

I periodically see fellow bloggers denigrating the “lycra crowd” with the basic idea that recreational cycling (at least if it involves wearing special clothes) is the antithesis of utilitarian cycling and just plain old bad. But why? Cycling is just plain wonderful, whether riding the bakfiets across town to bring the kids to school, or riding up a mountain with friends. All work and no play makes a dull boy! There has to be a place in the world for objects and activities without productive function. Otherwise there would be no art, sports, play, hobbies or fun… and that world would suck.

And many activities (productive or otherwise) are enhanced by donning specific gear. The doctor pulls on scrubs for surgery, the construction worker wears tough trousers with gear loops, knee pads and steel toed boots, and the fireman stays warm but not crispy in his Nomex coat and helmet. If you’re going to spend the day in the saddle you’ll probably be most comfortable in cycling clothes. Whether you’ll look good in them or not is another story.

I’m also perplexed by why people believe it’s impossible to be both a cyclist for transportation AND and cyclist for fun. I ride a no-nonsense utility bike every day to get around the city, and then (weather, work and family permitting) I get on one of my lovely sporty bikes and ride for a few hours. For much of my life that meant riding fast: training and competing in races. With the addition of Pascal our recreational cycling has generally become a family activity. Today we took maximal advantage of a Sunday with perfect cycling weather: We were out for 6 hours, though one doesn’t ride very fast while holding a sleeping baby in one arm, nor cover much distance with multiple cafe stops.

Anyhow, just ride your bike. Certainly do it for transportation, but don’t let the hair-shirt idealists stop you from going nowhere useful on your bike… in the tightest lycra sausage suit if you wish.

Tripping Angels presents “Konijnen Fruit’; a rabbit bakfiets cycling trip through Amsterdam. Unnecessary inside joke: It helps to have seen the classic Paul Verhoeven film Turkish Delight (“Turks Fruit”), which you should see anyway because it’s a great film and has some quintessentially Dutch cycling scenes.

In case you were wondering what people do with a rental bakfiets, here’s an example.

Wobine: Thanks. The next rental is on the house!