Last Saturday morning two masked men ran into our Veemarkt shop, put a gun to my head, waved a knife in my face, and moments later ran off with a few hundred euro in cash. I was alone since Wesley had just ridden a bakfiets full of trash off to the recycling center down the road. There wasn’t much I could do aside from stand still and subtly try to stay away from the knife the punk repeatedly threatened to slash me with without provoking him to actually do so. Several times he screamed at me “Where’s the cash?! Where’s the register?!” but it was obvious that his pistol wielding buddy had already cased the joint. He ran right upstairs to the correct drawer in the correct desk before I said a word.

It took me a moment to even realize what was going on. Is this a joke? Is a guy in a ski mask really pointing a pistol at my forehead? After a few seconds the neurons connected. Yes, that gun looks real enough. The big kitchen knife is certainly real. No I don’t have any prankster buddies with Moroccan-Amsterdam accents. And they’re yelling at me that it’s a robbery.

I’ve never been threatened so directly and dangerously before but I can easily imagine that different people could react in many ways. One might just be paralyzed from the fear. Or spurred into risky hero-action by the rush of adrenaline. I managed to keep it together. I just stood there quietly and tried to catalog as many characteristics of the two men as I could remember. I have a very good visual memory. I don’t mean to imply it’s easy under such stressful circumstances but I managed to get the following down:

Robber 1

Robber 2

Since customers don’t normally go upstairs Tom immediately recalled a suspicious incident a month or two ago: A young guy came in asking for change. Despite firmly telling him to stay downstairs he followed the employee upstairs, apparently to see where the cash is kept. When you run a couple retail shops all sorts of strange things happen but this one caught Tom’s attention for several reasons:

After last week’s robbery our descriptions of this character matched well, obviously given the limitations of what one can identify on a man wearing a woolen ski mask, a heavy sweatshirt with the hood over his head and baggy jeans.

When the men ran out (pistol guy falling and bumping down the stairs on his ass) I scrambled to find a phone and dial 1-1-2 as quickly as possible. I was running as soon as their backs were turned. Of course I later realized that one of the phones was actually sitting on the workbench within arm’s reach of where I’d been cornered. Oops, a ten second delay in calling the police. Phone in hand I ran outside hoping to see which direction they went. They were no longer visible but that in itself is an answer since there’s only one direction one could run and be out of sight within about 15 seconds. I assume they had a vehicle waiting around the corner and my vehicle prejudice says it was probably a scooter, but I didn’t actually hear or see anything to confirm that.

Reaching the police through the emergency line was frustrating though in retrospect it probably took less than a minute. The dispatcher couldn’t seem to understand why I wanted the police to come to the Veemarkt while another address (the billing address for the phone) was shown on her screen. But once they had the right address the police were there within a couple minutes. A better part of the day was then spent talking to the police, waiting for the forensics team to collect fingerprints and other samples, and then viewing a suspect through a one-way mirror. It was all pretty much like we see in movies and on TV except the criminals weren’t so polished and there was no dramatic music to make it more exciting.

This isn’t Workcycles’ first criminal incident this year. In fact it’s at least our third in just the last few months and it’s getting rather annoying to say the least:

A couple months ago and actually the last time I spent a Saturday at our Veemarkt shop a rather normal looking, well-dressed woman talked to an employee about Cargobikes, rode off on a test ride and never came back. Upon inspection we discovered that the wallet she’d left behind was filled with nothing but fake cards and small change.

We’ve also recently had two incidents at the Lijnbaansgracht shop that we can only guess were botched or failed robbery attempts. One unfortunately resulted in a fight between an employee and one of the perps, apparently instigated as a diversion.

So it’s clearly time for some changes to make it safer for everybody except the criminals. In the grand scheme the material losses are annoying but minimal. The risk of an employee, customer, family member (my kids are often in the shops) or bystander getting hurt has to be minimized.

Change number one: Eliminate cash from Workcycles’ stores.
In the Netherlands this is not so difficult. The locals already pay for most things with debit cards instead of cash. Tourists almost always have credit cards. The only significant challenge is the rentals, for which we’ve always taken a cash deposit. That’s always been an annoyance but neither the debit card nor the Dutch credit card system allow reserving deposits or making refunds. We now have an alternative credit card system that we can employ for deposits but many Dutch simply don’t have credit cards. Whatever. We’ll figure it out and then make sure that even semi-literate cretins can see that there’s no cash to take here. It’ll make our bookkeeping a good deal simpler too.

Change number two: Surveillance cameras in our shops.
I’ve always been opposed to such things but it’s both a good deterrent and would have helped the police in each of the cases above. Of course I mean REAL cameras and recording systems, not the ubiquitous fake cameras with red LED light one buys for a few euro on the Internet. Then we’ll somehow make it very clear that there are cameras. Yuck, but we need it.

Change number three: Silent alarms.
After last Saturday’s robbery I thought through the incident about 75,000 times finally coming to the conclusion that, under the circumstances, I couldn’t have done anything much differently or significantly better. I wish I could have remembered even more, noted the perp’s shoes for example but that doesn’t make much difference anyway. What I really missed was a way to silently alert the police that I was in danger, and in most of the incidents we’ve had the criminals were around longer than it took the police to reach us. I tinkered unsuccessfully with my iPhone to find a way to make an emergency call from my back pocket. That would be handy but does such an app exist? Even if it does we can’t count on every employee always having a certain type of mobile phone in their pocket. No, much better would be “panic buttons” discretely located in various places. Considering that one push of the button brings the police some care would have to be taken to ensure that they don’t get touched accidentally.

Meanwhile the police are apparently working on the case and have two potential suspects. I’ve complained about the Amsterdam police in these pages before but it’s clear that they do take the matter very seriously when weapons are involved. I’m OK and relieved not only of several hundred euro, but also that nobody was hurt.

Yes, we are asked constantly whether we’ll build a Fr8 or other Workcycles bike with electric assist. The answer is basically yes and no. By no means are we philosophically opposed to the idea of adding a motor to our bikes. We are however very much aware of the many downsides so we generally advise against it unless the need is clear.

For handyman firm Buurtklusser in hilly Nijmegen the need for some help was very obvious. This particular Fr8 will have its Massive Rack frequently loaded up with 100+ kg of cargo and the giant newspaper panniers filled with packages. How would you like to pedal uphill with a total weight of 250kg? In case you’re curious check out their blog at Trapkracht.nl (“Pedal Power”)

Further these bikes will be operated by professionals so we’ve a pretty good chance they’ll be used appropriately and maintained properly. That’s very different from sending special bikes out into the wild with customers who may not have the skills for (or interest in) maintaining them, nor a suitable workshop in the area to turn to when necessary.

Advantages of electric assist:

Economic disadvantages of electric assist:

Subjective disadvantages of electric assist:

A similar bike was built for landscaping firm Gaia Hoveniers, also in Nijmegen. This bike will tow a huge and heavily loaded Surly trailer.

The assist system in these bikes uses a heavy-duty, torque oriented, Crystalite motor in the front wheel fed by a hefty set of 36 volt Lithium Ion batteries. The motor’s operation characteristics can be tuned via a computer which is necessary for such a specialized application. A mini transformer allows the bike’s standard B&M LED lighting system to run from the motor’s battery and the battery and wiring harness have been neatly tucked away. Aside from the giant front hub the system is essentially invisible. Our electric systems are powerful, as robust as can be and no, not at all cheap. Just for reference these systems added about €1800 (including VAT) to the cost of these bikes and each few years a fresh battery pack of at least several hundred euro will be required.

Our usual favorite Shimano rollerbrakes have been replaced on these bikes by the very powerful and reliable Magura HS33 hydraulic rim brakes. Why no disks? A rim is essentially a very, very big disk.

The gearing is via a NuVinci infinitely variable hub which are proving to be very tough and pleasant to ride. It’s great in combination with the electric assist. I’ve had one in my own Fr8 for about half a year and really like it. In fact gear hubs just feel kind of weird to me now.

All of Workcycles electric assist systems are custom installations. Because regular, specialized maintenance is necessary as well as the not infrequent tuning or warranty issue we only offer these systems to customers within the Netherlands.

It’s our seventh annual, world-famous WorkCycles Oktoberfietsfeest* (“october bike, beer and BBQ party”). As usual we’ll have live music, yummy food, plentiful drink, balloon animal making, absurdly generous lottery/raffle, child friendliness, and a general relaxed atmosphere. Yep, we missed last year but we promise to make up for it this time!

*”Oktoberfietsfeest” translates approximately to “Traditional, Bavarian inspired, beer and wine soaked, sausage devouring, autumnal bicycle party”. We take full credit for inventing it and imitators will be mercilessly ridiculed for their lack of creativity.

The important questions:

Speaking of winning bikes… Sign up for another chance to win a (different) Workcycles bike by voting for Workcycles as “Best Bike Shop in Amsterdam” for the 2nd year in a row. Maybe it seems arrogant but we really believe that we’re the best of the 250 choices in Amsterdam and do our best every day to keep improving. VOTE HERE (question #48) and just skip the other 49 if you don’t care which is the best canine friendly, organic coffeeshop in A’dam.

Check out some previous Oktoberfietsfeesten:
WorkCycles Oktoberfietsfeest 2008: Photo journal
A shiny day for Workcycles Oktoberfietsfeest

Looking forward to seeing you soon!

- Henry and the Workcycles crew

[Show as slideshow]

Kids Lodge golf cart kiddy bus train. Photo from Algemene Dagblad.

All is not perfect in the land of bicycles, tulips, cheese and more bicycles. In the middle of hyper bicycle friendly Netherlands sits Houten which was actually planned and built as the ideal bicycling town. Amongst probably many other honors Houten was as recently as 2008 awarded the prize of Best Bicycling City. In Houten auto traffic is directed all the way around the city on a ring road with limited access to the interior city. Bicyclists, on the other hand, enjoy a network of wide bike paths throughout the town.

Meanwhile “Kids Lodge” after school daycare center in Houten has introduced a novel concept: They bought ten old golf carts to ferry the kids from their elementary schools to the daycare. Behind the golf carts they’re towing trailers, also loaded with kids. Their explanation: It takes too long to drive the kids all the way around the city in buses so instead they ride directly through the city on the bike paths with their golf cart trains. Why not use special bikes such as the KDV Workcycles sells to dozens of other daycare centers in the Netherlands? “We’d rather cycle but that’s not possible with so many kids. Too dangerous.” Dangerous? We’ve hundreds of KDV’s in daily service throughout the country and have yet to hear of even a blister or pinched finger. Too many kids? The KDV carries eight kids, about as many as each golf cart plus trailer rig. Maybe “We got a great deal on the decommissioned golf carts. ” and “We’re too lazy to pedal.” are more likely explanations?


Kids being silly in a KDV in Delft, NL. Photo by me.

Now, in all fairness, I suppose the golf cart trains are at least more eco friendly than driving the kids around in buses but c’mon folks… you’re in Houten of all places! Houten is a whopping 4km from edge to edge and Kids Lodge is approximately in the middle of it. You can’t ride a flat loop of a couple kilometers to pick up the kids?

What’s ruffling some feathers though is that they’re driving these golf cart kiddy trains on the bike paths. Not surprisingly the Fietsersbond (Dutch cyclists’ union) isn’t happy with Kids Lodge’s creativity. See this article in the Algemene Dagblad for the story in Dutch. Perhaps you’re thinking that it’s strange that these motorized vehicles much bigger than bikes would even be allowed on the bike paths. But actually Dutch “fietspaden” (bike paths and lanes) are not exclusively for the use of bicyclists. Also allowed are vehicles legally classified as “snorfietsen” (in principle slow, motor-assisted bicycles limited to 25km/hr), as well as several types of small vehicles for disabled and elderly people. At least that was the original intention when the laws were created. It seems that nobody could imagine that anybody but an old lady would wan to ride a moped without a helmet and be able to ride and park it anywhere.

Recently this loophole in the law has been exploited, primarily by the scooter manufacturers who make supposed reduced speed models that are registered as “snorfietsen” and may be ridden without helmets on the bike paths. They’re called “snorscooters” Unlike the snorfietsen the laws are based on these are much bigger and have no (even vestigial) pedals. In fact, aside from a little, blue registration plate they’re indistinguishable from the normal, fast scooters that are driven on the roads. Once in the hands of their new (mostly young) owner the speed limiter is quickly removed and the motor often hot-rodded to increase the maximum speed to several times the legal limit. The police, apparently preoccupied with evicting squatters and harassing various ethnic groups, don’t enforce either the speed limits on the bike paths or the specifications of scooters. As a result snorscooters have exploded in popularity and generic, franchise-looking scooter stores are popping up throughout the city.

Yet another speeding scooter. Image by Flickr user “Aardewerk”.

At least in Amsterdam these “snorscooters” have come to be almost unanimously hated by bicyclists… so much so that it’s drowned out the occasional badmouthing of bohemian/yuppie/self-righteous/name your stereotype bakfiets moms. Not only are scooters noisy and polluting (most still have two-stroke engines), many of their riders behave amazingly badly. Practically every cyclist will complain about the incessant horn tooting and close calls of scooter riders weaving their way through bicycle traffic. Many, including myself, have numerous stories of actually getting cut off, screamed at or bumped off the road by scooter riders. I’ve actually had this happen while riding my baby and toddler to the daycare center.

Women who ride bicycles are cooler anyway. Photo by Flickr user “Mishari Alreshaid”.

Recent research by the Fietsersbond demonstrated that 94% of the snorfietsen on Amsterdam bike paths are exceeding the 25km/hr speed limit. Amazingly the AVERAGE speed of snorfietsen on the bike paths was 37km/hr, 50% higher than the legal speed limit. Snorscooters with their little, blue plates were measured at almost 60km/hr. Now that’s a little strange for a vehicle governed to 25km/hr in a city with no hills. My own seat of the pants feeling is that it doesn’t seem far from what I see daily.

There are so many complaints that a debate is currently raging about what vehicles should be allowed to ride on the bike paths here. The cyclist’s collective perspective is clear: Kill the “snorfiets” category or at least redefine it so that it’s really only for motorized vehicles that can’t go faster than 25km/hr. I heartily agree. I doubt many cyclists have an issue with elderly folks in their electric scootmobiles or the few tiny “Canta” cars that putt-putt and park wherever their owners wish to point them. Scooter riders, though, must put helmets on and go back to the road where they belong!

And if Kids Lodge insists upon transporting kids with their ridiculous golf car trains, please have them at least do so on the roads so that they slow some motorists down instead of making a farce of the bicycle lanes.

The coastal climate keeps it from snowing in Amsterdam as much as you’d figure for a place quite far north and with a reputation for considerable rainfall. Some winters it hardly snows at all while some winters it begins in November and snows regularly until spring. Still it almost never snows more than perhaps ten centimeters and then it usually warms up a couple days later, making a slushy, dirty mess and gradually disappearing.

This winter, however, it’s already snowed more in November and the first half of December than we usually see all year. No matter; we have our bikes to get around and today’s snowfall was just what I needed to remember that. This morning I had a plan to train at the Velodrome with my friend Toon. Yes, I still do that sort of thing and no, there is no conflict between being a cyclist for both transportation and fun/fitness. The Amsterdam Velodrome is great way to stay fit when it’s like this outside. It’s just warm enough to wear shorts and even in a snowstorm there are 30 or 40 riders in a training session paceline.


Here’s a picture I coincidentally found of Toon at the Velodrome. See? Nice and warm and dry and fast; sure beats sitting on a stationary trainer at home.

The only challenge today was that I had my track bike at home, not in the storage at the velodrome. Carrying a bike while riding a bike is no big deal; usually I do it with the bakfiets. The front wheel comes off and I strap the handlebar against the back of the box. The rear wheel stands on the front edge of the box and a pair of straps hold the whole rig upright. Looks a little funny but it works like a charm. You might be thinking “Why doesn’t he just ride with the track bike rolling alongside like most normal folks would do?” Or alternatively “Why doesn’t he just ride that darn track bike like the entire world population of skinny-jeans with U-lock wearing, butt-crack showing hipsters. And there is a reason: At a wooden velodrome it’s not allowed to ride on tires that have ever been ridden outside. They can pick up debris that would damage the track surface.

Anyhow Kyoko needed the bakfiets to bring the kids to the daycare this morning and for reasons to mundane to explain our Fr8 city bike was at the shop. That left me with my Brompton folding bike, which actually sucks in snow much less than you’d expect. It is sketchy handling on the slippery, squishy stuff but it’s also very low to the ground making it really easy to do the one foot “outrigger” or tripod thing. So for lack of a better option I set the saddle a few cm lower than usual, tossed the track bike on my right shoulder and set off through about 10cm of unplowed snow holding the Brompton’s handlebar with my left hand. Comfortable it was not but neither was it dangerous; I just had a few kilometers to ride, almost entirely on separated bike paths. I didn’t fall until I tried to dismount at Toon’s house. Then I discovered that the neighborhood road I’d been cycling on was as slippery as a greased pig and fell immediately on my butt with two bikes on top of me. So much for grace.

I did consider the other transport options this morning:

Car: Well, we don’t have one of our own. I could probably have borrowed a friend’s car but it’s parked about half as far away as I had to ride anyway. In any case auto traffic around the city was a mess. The few snowplows they have here were running way behind the heavy snowfall and cars were stuck everywhere.

Tram: There’s a tram that runs between our two houses, with just another few minutes walk on his end. Problem is that the trams and buses were all getting stuck behind the floundering cars and trucks. One of my Workcycles colleagues spent half the afternoon trying to cross the city by tram and finally ended up walking most of it out of frustration. The trams that are running smoothly are jam packed so I also wouldn’t have made any friends carrying a bike frame and a pair of wheels.

Taxi:That would be convenient aside from sitting in traffic while watching the meter tick away at the alarmingly fast Amsterdam taxi rate. Oh, yes, I’d still have to disassemble and reassemble the bike to fit it in the trunk. Basically we only take taxis in Amsterdam when headed to deliver a baby or return home with that baby. Four times thus.

Walking: The distance was just too far for a reasonable walk. It would have taken well over an hour.

This evening after work I rode the Cargobike (bakfiets) to the daycare to pick the kids up. By then quite a bit more snow had fallen and it was either packed down into ice on the car roads or half packed and half sliced up into zig-zag tracks on the bike paths. The bakfiets is actually quite good in such crappy cycling conditions. Though the front wheel is lightly loaded and slides fairly easily the low center of gravity and long wheelbase make for very forgiving handling. Kyoko and I both prefer it to our city bikes when it’s slippery. When it’s as slippery as it was this evening falling is more an inevitability than a bad scenario. Falling with the children under a tough canopy in the wooden box of the bakfiets is annoying for you but probably just funny for your kids. Falling with kid(s) on child seats on a regular bike will result in at least one snowy, screaming kid.

I did drop the bakfiets once this evening; After successfully navigating the paths, roads and sidewalks (hey, whatever works when it looks like this out) to our home I once again today fell on my butt after dismounting at my destination. Two year old Pascal’s response while on his side under the canopy? “Bakfiets Boom! Bakfiets Boom!”

Thanks to everybody who voted Workcycles the Best Bike Shop in Amsterdam!

That’s no mean feat in the bicycle capitol of the world with no less than 250 bike shops and half a million daily cyclists.

The latest issue of the Vogelvrije Fietser, the magazine of the Dutch cyclists’ union features workbikes, which basically means it features WorkCycles. Those are WorkCycles Fr8′s in use by customer Eurotank on the cover as well as in the two page spread that begins the article.

To translate the first part of the article:

“Everything you dare transport”

Somewhere in Azerbijan on the terrain of a cement factory ride bikes from WorkCycles, a bike builder from Amsterdam. Also in Latvia, Nigeria, Serbia and Finland they do their duties in factory halls.

Where the tough transport bikes land and at which companies, Henry Cutler of Workcycles often doesn’t know. “Purchasing organizations order the bikes from us. Sometimes that organization belongs to a concern and sometimes they’re hired in to purchase stuff.” In any case businesses that need tough bikes know where to find him. Cutler is from the US and nourishes the Dutch bicycle culture and history. So has he put the wind back in the sails of the old fashioned, indestructible bakfiets in Amsterdam. “I’m an American who maintains a Dutch tradition. For the Dutch is the bicycle apparently not so interesting. The bicycle is something to use, such as a pair of shoes or a refrigerator.”

For €3250 you can buy a brand new bakfiets from WorkCycles, based on a model that determined the street scene in the 1930′s, with stainless steel components, fat tires, and thick spokes. “On the bakfietsen sit 120 kilo guys who throw 400kg in the box. It really has to be strong.” The interest in all sorts of transport bikes for businesses has grown quickly in recent years, says Cutler. But why so suddenly? “The bicycle wasn’t hip, but now it is. I see that that improved status of bikes has made its way onto the work floor. What’s also handy is that you don’t need a driver’s license for a transport bike. And you can’t do much damage with a bicycle. But if you hit something with a big forklift something’s going to get broken.”

Naturally it’s also just fun to ride over the extended industrial terrain on a WorkCycles Fr8 Transport bike. About the maximum load capacity of the bikes you needn’t worry, assures Cutler. “Everything you dare transport on the bike, the Fr8 Transport bike can handle.”

Vogelvrije Fietser

Workcycles has been nominated “Best Bike Shop of Amsterdam”. We certainly believe that’s true so if you’d like to make this an official reality we’d really appreciate your vote. And there’s a bonus: Voting enters you to win a specially built Workcycles bike!

Click here to vote and register to win the Workcycles bike. “Best bike shop” appears on page 10 so you can either vote for all of your Amsterdam favorites or just skip to the important part.

Of course you needn’t live in Amsterdam to vote but you probably will need to visit to pick up the bike… not that visiting Amsterdam is such a bad thing. You’ll already have a bike to use here too!

Tattoo studio House of Tattoos a few blocks from WorkCycles in the Amsterdam Jordaan did this tattoo. Though it is one of our bikes (in mirror image) it’s not gracing one of our bodies; Tom found it while searching for tattoo artists. You can see more of Emilia’s work here. The bike isn’t really typical of her work. Most is of very finely drawn human and animal subjects.

I really appreciate the permanence and commitment of tattoos and some are really beautiful… but I can’t think of anything I want drawn on my body.

Some industry insiders, myself included, were at least suspecting things weren’t going smoothly at Amsterdam’s populair transport bike producer De Fietsfabriek. Yesterday their filing for bankruptcy got leaked and now the press is all over it like flies on poop. That’s not really surprising considering the uncanny knack those guys had for keeping the media’s attention. It is (or was) indeed a very charismatic story about a temperamental and driven Kurdish immigrant’s success with that most Dutch of products; the bicycle. I have to admit that it sounds far more exciting than “Highly educated industrial designer and ex bike industry guy from New York makes conservative, high quality bikes in Holland”. But I suppose the downside of celebrity status is that you’re even more newsworthy when things go wrong.

A lot of people apparently think it’s really important news for WorkCycles since friends, colleagues and acquaintances have been sending me links and commentary all day long. Just for the record: We’re not exactly cheering here. Regardless of the situations that led to their financial difficulties I sympathize with their situation as a fellow business owner. According to the news reports the two partners are looking at personal responsibility (Fietsfabriek was an unincorporated partnership) of about 1.2 million euro. How on earth does one dig themselves out of such a hole?

Most who’ve forwarded the news do so both because WorkCycles and De Fietsfabriek are often compared as Amsterdam colleagues/competitors. Magazine and newspaper articles have often featured both of our bikes and interviewed both myself and either Dave or Yalcin from Fietsfabriek. However the suggestion is really that WorkCycles would benefit hugely from the disappearance of Fietsfabriek. I’m no so convinced of this. It is true that both firms produce their own unique lines of heavy-duty city bikes, transport bikes and trikes (bakfietsen) and both are based in and have multiple shops in Amsterdam. We’ve even sold our bikes through a handful of the same dealers, though for what it’s worth the WorkCycles line has generally (or always?) replaced the Fietsfabriek line.

But as Dave Deutsch, one of the Fietsfabriek partners, and I have discussed several times we’re very different companies that make very different bikes that appeal to different audiences. WorkCycles are mostly black or grey or other boring colors. We’re willing to paint them anything you wish but that’s just what our customers want. Our bike designs, and perhaps our entire company “look and feel” is straightforward, the focus being an admittedly nerdy, no-BS, technical perfection. Fietsfabriek, on the other hand, has been much bolder: bikes with frame designs that are fun bordering on silly, in colors spanning the rainbow. I’ve seen them quoted as saying they’ll build whatever the customer wishes. Sorry to disappoint you but WorkCycles won’t make such claims; We’re flexible but we build bikes with a collection of parts and principles we’ve thoroughly tested and trust. Of course I have to think that WorkCycles bikes are better, but I suppose they think the same of their own product.

Photo by Marc of Amsterdamize

The differences between our products and approaches have fortunately led to each company appealing to different audiences. Fietsfabriek is much bigger and better known in Amsterdam while WorkCycles is stronger elsewhere, particularly in other countries. Regardless Fietsfabriek’s extroverted charm and constant media attention has brought them a much younger, hipper customer base than ours. When customers go “shopping around” for a bakfiets or sturdy city bike in Amsterdam they’ll likely visit both but the experiences are so different that customers seem to choose where they belong.

But still, isn’t the Fietsfabriek one of WorkCycles main competitors? Only from a tunnel vision perspective. Our competitors are everything else people might spend their money on instead of transport bikes: kitchen remodeling, cars, travel, a flat screen TV. In particular the rampant bike theft is worse for our turnover than another bike company that brings considerable media attention to small bicycle manufacturers. If Amsterdammers could perceive it as safe to park their bikes we would sell far more, better equipped, more expensive bikes.

Will WorkCycles benefit anyway? Of course, probably to some extent. All things considered Amsterdammers will continue buying bikes at about the same rate so some of the would-be Fietsfabriek customers will inevitably come to us in their absence… and just order their bikes with different specs and in brighter colors than have been typical Workcycles. But while these types of bikes were totally novel in 2003, now in 2010 they’re fairly mainstream and can be found in many hundreds of shops all over the country. Thus whatever vacuum that opens will be filled not just by WorkCycles but also by many dealers offering bikes from a variety of large and small manufacturers. And therein lies one of the fundamental challenges for both of our companies: There’s far more competition now than just a few years ago. Compete or die.

Photo by Marc of Amsterdamize

The newspapers first all published approximately the same piece which simply reported that Fietsfabriek has filed for bankruptcy as a result of huge debts and that the curator is working on a continuation. According to those in the know there’s a debt of 1.2 million on a yearly turnover of about 3 million. There are 60 employees for which permission for layoffs has been requested. (To me these are strange numbers: a debt of almost half the yearly turnover and 60 employees for just 3 million turnover.)

If you can read Dutch or wish to read an online translation you can check the article out in Het Parool.
Fascinating are the reader’s comments that follow: Some blame the bankers. Some blame the saturated market. A few bakfiets haters take the opportunity to demonstrate their moral superiority and insult some parents. And a surprising number imply fraud, one claiming rather specific knowledge of an enormous tax fine for avoiding customs charges. That’s some pretty hefty stuff to be accusing in the comments section. Truth or just an axe to grind? Who knows.

Later in the day Het Parool published an UPDATE. Herman Stil apparently researched further, calling around to Fietsfabriek dealers, their bike designer and partner Yalcin Cihangir. Ouch, this piece paints a much uglier picture. One former dealer announces that they opened a bottle of bubbly upon hearing the news and goes on to run off a list of problems. (In the comments below the same dealer denies the bubbly part but supports the rest of the statement.) Other dealers offer similar descriptions including poor quality, many broken frames, chaotic delivery and administration and add that their critique only led to intimidation. Several dealers listed on their site replied that they haven’t done business with the Fietsfabriek in years. Michael Kemper, the German designer of the Fietsfabriek bikes claims he hasn’t been paid the agreed royalties in two years. Yalcin denies all of the accusations and fires back that his critics aren’t bike makers, just people who want to share in his success. Concerning Kemper’s accusations he turns them around claiming that Kemper began producing the bikes himself and selling them to the dealers behind his back. Cihangir is quoted as saying “I’ll come with new models, a new Fietsfabriek. Just wait.”

What to believe? It’s really hard to say. I assume some of the worst accusations are hyperbole or half-truths on both sides. But my impression has always been of a company with a genius for seat of the pants marketing and promotion but not for organization, infrastructure and long-term relationship building.

The irony of all this is that perhaps the biggest publicity they ever got was from a hugely successful two-part documentary in 2004 by Frans Bromet called “Failliet of niet? – de fietsfabriek” (“Bankrupt or not? – the Fietsfabriek”) in which Yalcin struggles getting his new Fietsfabriek business on its feet out of an imploding bike builder called ‘t Mannetje, a criminal Jan Willem Deijmann and seemingly everybody doing their best to cheat everyone else.

Business-wise I’m not particularly fussed about where it goes but I certainly wish the best for Dave, Yalcin and their employees.