Why bother advertising when your customers make sweet videos like this with testimonials about your bikes? Thanks very much Mark and Mark and I wish you many years of pleasure from your new WorkCycles Secret Service!
You might be wondering what this plan is that enabled Mark to buy the bike. In the Netherlands there is a tax law (called “fietsenplan” or “bedrijfsfiets”) to promote cycling. An employee can purchase a bike once every three years with pre-tax salary. You thus save 35-50% on the cost of the bike, depending on your tax bracket. The rule is very straightforward and the only real limitation is that the ruling only applies to the first €750 of bicycle price and €250 of accessories though the tax service (“belastingdienst”) doesn’t seem to care how it gets added up. The bike can cost more but you have to pay out of pocket for the portion over €1000. This law applies to all employed people in the country so, as you can imagine, many of the bikes WorkCycles sells locally are purchased under this ruling.