Oldtimers bakfietsen
We actually built these classic “bakfietsen” for “drop” (licorice) maker Oldtimers this past winter but didn’t have a chance to get pictures of them in action until recently. I saw one being loaded up near Dam Square in Amsterdam last week and it reminded me to put them on the blog.
The concept is pretty straightforward: Old fashioned costume and bakfietsen to promote old fashioned candy. Each weekend they bring one or more of the trikes to a Dutch city, load it up full of free samples and wander around the city center and shopping streets.
The bakfietsen themselves can be quickly set up in a number of ways to suit different purposes:
After delivering the bikes we received a huge box of the various flavors of Oldtimers drop. Its really yummy stuff but I have to admit that we got a bit “dropped out” after consuming about half the contents. One can only eat so much licorice.
Action photos from Face the Public, the field marketing firm behind the project.
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