Design 21, the “Social design network” is organizing “Power to the Pedal” a design competition for accessories or add-ons for existing bicycles to make them more practical, handy and safer for primary transport. In Design 21’s own words:
This competition calls for a biking accessory or add-on for existing bikes that would improve the bicycling experience and encourage more people to make biking their primary means of transport – more convenient, more enjoyable, safer and more integrated into daily lifestyles – whether it’s for commuting, working, shopping, transporting, leisure or all of the above. In your description, you should define the user scenario and design problem that your design attempts to solve.
Attention students and aspiring young creatives: there’s money to be won here…
And before you spend the next ten weeks inventing and designing here’s a hint from somebody (me) who runs a firm that designs and produces practical bicycles and accessories for transportation cycling:
Check out the practical bikes and accessories of the places where normal people already cycle for daily transport: The Netherlands, Denmark, China, India, Indonesia… In Holland, for example, you’ll already find accessories to carry just about everything by bike.